It is no myth that sex sells, we can see this in the media and Hollywood. Coming closer to our shores, things are no different, a large number of films have sex depicted in some way or the other. This can be the dance numbers, certain scenes or characters and perhaps even an entire storyline. India may have the second largest film industry and produces over three hundred films each year, but not many are successful in the box office.
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This would probably explain why many Bollywood starlets are using sexuality to drive in viewers and hopefully make their films a success. After all, the success of a movie, at least the commercial ones, are determined by the number of viewers that it gets. This has also facilitated a trend in Bollywood with many young actresses on the look out for bold and unusual roles that do not depict them as the typical sex sirens of yesterday.
The roles that they want are those that show them as bold and eager to make the first move. Although it would be unfair to judge people and with the exception of a few names-let’s face it, over 80% of the actors and actresses in Bollywood can’t really act and have a long way to go before they can reach the talent of their western counterparts.
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Other than a few political films that are an exception to the rule, most of the films are about senseless dancing and even dumber storylines, with the latter making over 90% of the films that re produced. So with this fact in mind, the actresses have to channel their sexuality to their best advantage, so that they make a name for them selves in the films that they are chosen for.
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Apart from trying to sell films, Bollywood starlets may use their sexuality to attract lucrative deals where they represent brands. This is another way for them to bring in the big bucks while they are in between films. Think of all the A rated films that have been released over the last two year like BA Pass, Nasha, The Dirty Picture and Kamasutra, all these films see the lead actress in very bold roles. This can be a smart marketing move on their part to boost their careers as it shows that they can take on more roles other then singing and dancing, also, these films are more likely to get more viewers due to their risqué or taboo nature.