Their power packed performances have sent money rushing into the pockets of film producers. The common man turns up at the ticket counter of a movie hall every Friday to invest his money on movies featuring them. But, have you ever wondered where exactly B-town celebs invest their money in? Read on to know more.
Business venture: Amitabh Bachchan corporation ltd (ABCL)
After mesmerizing audiences with his larger than life on-screen Avatars for years, Amitabh Bachchan turned producer in 1995. ABCL, Big B’s dream of a production company, specialized in everything from film production to event management. The group which started out with a strong workforce of 150 people produced and distributed movies like Tere Mere Sapne, Bandit Queen, Rakshak. However, within five years of its inception, the company fell face down, leaving the owner virtually penniless.
But, Big B was back with a bang in 2000 with KBC. He earned around 15 crores from 85 episodes and another 10 crore with ICICI endorsement. This helped him to pay back the creditors and re-establish ABCL.
Off-screen business venture: Babyoye.com
In 2011, news broke out of Karishma kapoor investing an undisclosed amount in Babyoye.com, an e-commerce venture. It was announced that with the investment Lolo became the largest individual stakeholder in the Company. However, company sources were quick in clarifying that the investment was not an endorsement deal.
Off-screen business venture: T.V channel
Just when everyone thought that Madhuri Dixit had settled for a life of domesticity in the U.S, the lady proved rumor mills wrong by returning to her “Des” with hubby and children in tow. However, in less than two months of her arrival, the Dhak Dhak girl made it clear that she was not here to pose for shutterbugs and meant serious business. In December last year, the lady announced her plans of opening a T.V channel. Although details of the investment continue to remain under wraps, insider’s claim that the channel is slated for launch sometime around June this year.
Business Venture: Restruant LAP
The news of Arjun Rampal’s off screen gourmet venture surfaced in the year 2009. Designed by Sandip Khosla, LAP is a members-only property. The venture, Rampal said, brings to life his dream of owning a place that offers world class ambience, good music and cuisine all under the same roof.
Off-screen business venture : Fitness Videos
In keeping with her stylish persona, Bipasha Basu’s off screen venture represents all things synonymic to fashion, fitness and lifestyle. The lady has put her money in a range of fitness videos, clothing line, signature prêt line and music videos. Fitness, the Bong bombshell claims, is her main inspiration behind the investment.
Jonty Rhodes and John Abraham
Off-screen business venture: Nutritional Supplements
Bollywood hunk John Abraham teamed up with ex- cricketer Jonty Rhodes last year for a nutritional supplement venture. For Abraham, this is the actor’s first foray into the world of business and investments. All we can is, for two fitness freaks like John and Jonty there couldn’t have been a better idea to invest in.
Milind Soman and Rahul Dev
Business Venture: Breathe Gym
Ex-models Milind Soman and Rahul Dev are spreading the mantra of fitness in a unique way. The models who sizzled the ramp in the nineties now own a gym together. The inaugural stone for Breathe, as the boutique gym has been named, was laid by friend Sunil Shetty.
Diya Mirza and Zayed Khan
Off-screen business venture: Born Free Production house
After a nightmarish career as actors, Zayed Khan and Dia Mirza(of course, you remember them!) turned producers with the launch of their production house “ born free entertainment” last year. Dia- Zayed’s maiden venture as producers is titled “Love, Breakups, Zindagi”. While the launch party was a grand one with the actors basking in the glory of their new venture together, B-town could not have cared less!
Off-screen business venture: The Charcoal Project
Be it for her style, or her drop dead gorgeous looks, Suzzane Roshan has always drawn attention from style gurus and common people alike. Hence, when the lady decided to launch her own interior design store in February, the whole B-town town showed up for the gala event. From Aamir Khan to Karan Johar to Katrina Kaif, name one and Suzzane’s party had them all!
Off-screen business venture: Shoe line
She announced her plans of owning a shoe line on KJo’s chat show Koffee With Karan. Within six months of that announcement, Lara Dutta’s footwear line was ready to hit the stores. The model turned actor turned producer turned entrepreneur (Whew!) has collaborated with a renowned brand which she very politely refused to name.