Coca Cola is striving to click with healthy beverages. It was manifested in its investments for Tea Cola and Soy based beverages. Though Coca Cola has not confessed about its shrinking non-carbonated sector, yet it has become known through its deviation from effervescent drinks. The warning bells of Coke’s existence in the beverage industry sounded even clearer with Morgan Stanley’s report, which called for Coke to expand its non-carbonated beverage profile.
This is in response to the reported rise of the non-carbonated beverages within the next five years from 21 percent to 60 percent in the U.S soft drink industry. Coca Cola needs to buck up in the non-carbonated sector if it is taking its consumers seriously and give them a dose from healthy fruit juices instead of the soda-crap.
