Coleen McLoughlin will now be seen as the face of Diet Coke in a six-figure deal which follows her fiance Wayne Rooney’s signing as the face of Coke Zero, a no-sugar version of original Coca-Cola.
Coleen, 20, and Rooney, 21, will appear on billboards together before Christmas.
Coleen’s deal is to be announced officially later this month. Meanwhile, Rooney’s £1million one-year deal is set for renewal.
‘She is young, pretty – and she happens to love Diet Coke. The idea of having Wayne and Coleen as the King and Queen of Coke was irresistible,’ said a source on the campaign.
Just months after Asda signed up Rooney to advertise its wares, Coleen was signed as the face of its George fashion label and Must Have range in a £1.5million deal.