Despite no prior onscreen presenting experience, footballer Wayne Rooney’s fiancee Coleen McLoughlin has managed to land her own prime time slot with ITV.
The channel and production company Endermol have been pursuing McLoughlin for months to do the show, in which she will give fashion and lifestyle tips to members of the public.
The moolah is being negotiated, but is likely to be around the £1.5 million mark.
The deal further swells Miss McLouglin’s earnings to an extraordinary £7.5 million a year.
‘Ever since Cilla left ITV, the station has been desperate to find their new queen of Saturday night. Back in Cilla’s Blind Date heyday in the mid-80s, 20 million viewers watched every week,’ said a source.
The move signals Coleen’s overtaking Victoria Beckham in the footballers’ wives stakes.