Leonardo DiCaprio is going green with Discovery Communications! The Hollywood hunk has collaborated with Discovery Communications to executive-produce a reality series ‘Eco-Town,’ recording the rebuild of Greensburg, Kansas, which was destroyed by a fierce hurricane on May 4. The town, which has more than 1,500 residents, will be rebuilt as a ‘sustainable model of eco-living and one that will save it from future environmental catastrophe.’
Discovery Communications president and CEO David Zaslav made a declaration regarding the matter Friday, July 13th during the company’s portion of the Television Critics Assn. summer press tour at the Beverly Hilton in Beverly Hills, adding up that ‘Eco-Town’ will help launch the company’s Planet Green channel, which is slated to launch early next year.
David Zaslav said,
The centerpiece of the launch of Planet Green is going to be our effort to help the governor of Kansas and the town of Greensburg, Kan., to rebuild that town green. It’s not just about entertainment; we’re going to put our resources into Greensburg and Planet Green and try to make a difference.
DiCaprio, a noted environmentalist and Craig Piligiann of Pilgrim Films & Television together, brought the project to Discovery. The actor will executive produce the series through his company, Appian Way, along with Piligian and Discovery Studios, and will also sit on Discovery’s Planet Green Board of Advisers.
