Ekta Kapoor is one of the leading producers of TV Serials. TV Serials in India, are an important part of the daily schedule for housewives. The Soaps are gaining TRPs since a decade when she started with “Kyuki Saas Bhi Kabhi Bahu Thi”. The focus of TV serials here has always been related to Indian Tradition and their Culture which is dramatically conceptualized and casted on the small screens. Ekta Kapoor on her part, has always visualized the current scenario or the lifestyle of people and tried to depict them through the soaps to bring awareness and create an entertainment source.
A Creative Journey Depicting the Changing Scenario
The Journey of Television Soaps started from the concept of Indian traditional Lifestyle. Ekta Kapoor has always been a trendsetter. The TV Serial focused the geographical boundaries and their lifestyle. The casting was done with the well dressed bahus ruling the homes and the reviving of beautiful vamps on the small screen which was actually prevailing over the society. The changing scenario and generation gap required potential change in the daily soaps as well. The lifestyle has undergone a tremendous change as the traditional ones were quiet obedient to the elders and the bahus used to stick to the limits defined by the family. India is getting modernized and so is the media.
The TV Soaps have been re-introduced with a lot of change from ‘Sasural Genda Phool’ giving an essence of modern bahus in the society but still prolongs the traditional ethics. These are quiet positive and give a message for acceptance of advanced world. The new genre of serials starting from ‘Bade Acche Lagte Hain’, ‘Kya Hua Tera Waada’ and ‘Pavitra Rishta’ shows the lifestyle of upcoming generation. The opening up of heated scenes with a kiss in ‘Bade Achhe Lagte Hain’ has brought a craze on the minds of viewers of small screen thereby increasing the TRPs of the show. The entertainment source for the youth has been redefined.
Constant Innovations and Concept Targeting Youth
Ekta has released movies targeting the youth on the big screen as well. It is an attempt to create awareness among the youth thereby producing low budget movies. The earnings are good as the major topics of subject match the taste of modern youth in the society. The movies like Ragini MMS that has been a hot topic for the younger generation attracted the attention. Love, Sex and Dhokha and ‘Shor in the City have also earned good profits for the content and concept that is being experienced by the youth these days.
‘Dirty Picture’ has been a low budget movie and has drawn high profits as the movie depicts the actual life of a model with which many people link their experiences. This has drawn the attention of the people to the big screen movies being directed by Ekta Kapoor. She has always tried to visualize and produce such contents those prove to give immense pleasure to the audience. Every attempt of Ekta is being admired for her ability to dramatize and produce serious topics related to current affairs happening in the society.
Ekta has always given importance to the current affairs and the lifestyle of the youth in the society. She always grasps the opportunity which the other person does not feel worth investing into. Today’s youth is quiet modern and the limits have changed for them. They have been influenced by the western culture which is not acceptable in the country. This gives rise to serious problems. Ekta tries to give a message to the society by displaying the actual problem creating awareness.
The Indian society is no more illiterate but is bound to certain ethics and rituals in the society. The gradual acceptance of modern culture has given rise to many problems as the families are still trying to update themselves and adjust to the modern world. Such routine problems and situations from lower middle class to the higher class have become the topics for Ekta to be taken for as opportunities. She can capture new horizons taking place in the country and increase the TRP of the shows on the ongoing basis.
She has always achieved the glory of replenishment from older ones to the newer perspectives. This has always given her victory in performance. Motivation and encouragement due to higher fan following has given a boost to Ekta’s career aspect.
Last but not the least, talking about the changes she has brought over the decade, hope the journey goes on forever and she remains the queen of small screen thereby setting the new trends as per the changing society’s scenario.