Desperate Housewife Eva Longoria is the new face of Bebe Sport.
‘When I was poor, my dream was to walk into Bebe and buy everything,’ Longoria said at the announcement of her new two-year contract. ‘It was always my favourite. In college, I was an aerobics instructor and a cheerleader – I lived in active lifestyle [apparel]. It was always a challenge to find something really cool and functional, so when I found Bebe Sport, I became a big fan. I thought, finally – stylish, sexy workoutwear that’s functional. Now there’s such a blur between activewear and workoutwear. What you wear to the gym, you can wear to Starbucks. I think Bebe Sport does a good job in representing both lifestyles,’ Longoria added.
The ad campaign has been shot by Greg Kadel and is due to debut in magazines and on billboards in March.
‘The campaign is integral to our growth strategy for Bebe Sport,’ founder and chairman Manny Mashouf said. ‘We love Eva because she is an authentic embodiment of the spirit of Bebe Sport… sexy, smart, independent and fit.’
Longoria currently holds other modeling contracts with Hanes, New York & Co., and L’Oreal.