Food Fables investigation, by consumer group Which?, is reported to have branded the fast food ads by fast food giants like McDonald and Coco Pops as “underhand” tactics to lure small children to junk foods. The investigation claims that the fast food chains promote their junk foods to children by offering free branded downloads, online games, competitions, and links to TV ads and even via viral marketing. At the outset of the declaration of fast food chains to promote health foods through their ads, such an investigation taints the image of the fast food chains in front of the consumers, especially the parents.
Doubtless, that fast food chains have trapped the children in a world of fantasy and expectations, but the attempt to invade the most used space of the GenX kids creates a dubious picture of all the attempts done by the fast food chains to gain some mercy from nutritional advocates and consumer groups. Instead of trying to replace Trans Fats the fast food chains should find alternatives to spread the ‘functionality’ of their fast foods in ethical ways.
