Frito-Lay based in North America is a division of Pepsi Co. and is the manufacturer of convenient foods. It has launched a new line of snacks called as Lay’s Sensations and Tostitos Sensations. These chips are an addition to the potatoes and tortilla line and the flavors available in the Sensations line is Lime & Cracked Black Pepper flavor and Sweet Chili & Sour Cream flavor; the flavors available in the Tostitos line are Red Chile & Lime and Tostitos Sensations Southwestern Ranch. The flavor fusions are not only unique but also kettle-cooked to give it an extra crunch. Well, these potato chips are designed to suit your health as they are made up of 100 percent sunflower oil and corn oil and without trans-fats.
As per Lora DeVuono, group vice president, brand marketing and advertising, Frito-Lay North America:
Today’s consumers crave special and distinct flavors giving us the opportunity to marry new, gourmet seasoning combinations and our most popular snacks. Lay’s Sensations and Tostitos Sensations chips have a unique mouth-watering taste and texture people look for in a great snack.
