Productscan Online the largest database of consumer packed goods reports about fruit flavors reigning the US beverage market in the year 2006. Flavors that have topped the charts in the new statistics include orange, apple, mango, pineapple, lemon, peach, strawberry, grape and banana from the 2nd to 10th ranks, except the blended flavors, which tops the flavor charts in drinks category.
The fruit flavors that have topped the drinks chart are all antioxidants. Consumers are perhaps carried away by the ads on all natural addition of fruit juices and therefore are banking on fruit flavors without actually knowing that the fruit-flavored drinks could give them any nutrition at the end of the day.
However, this gives enough hints to the beverage manufacturers that in the drinks category, fruits are highly demanded because of health reasons and any foul play in it can give a signal to the nutrition advocates.
Above all Coke can be able to decide in a better way that fruit juices more than coffee is going to set the trends in future, if not from the flavor chart then at least from the way its rival Pepsi is taking in the fruit drinks market.
