Anyone who has ever been in a romantic relationship with another person knows that trust is the most important ingredient. Without trust, it’s impossible for there to be a healthy relationship. The same is true in business. When it comes to your customers, trust is an essential element that can’t be avoided or faked. It must be cultivated.
Why is Trust Important?
According to Wix, “Brand trust measures how much confidence customers have in your business. It reflects whether or not your brand consistently delivers on its promises and stays true to its values.”
In today’s marketplace, where competition is at an all-time high and consumers have access to more options than ever before, you must develop trust within your target market.
Research shows that 33 percent of American consumers believe trusting a brand is important because they have limited spending power and can’t afford to waste financial resources on a poor purchase. Additionally, 63 percent say they’ll continue to purchase products from a trusted brand even if one of their competitors gets better reviews. (This speaks to the important role trust plays in creating loyalty.)
5 Trust-Building Tips
Building trust requires both time and effort. Here are a few unique tips you can use to generate the kind of trust that magnetizes people to your brand today, tomorrow, and indefinitely.
1. Know Your Brand
Before you can expect other people to believe in your brand, you must believe in it first. In other words, you need to crystal clear on your identity, goals, values, and vision. The best way to do this is by clarifying your unique sales proposition and then developing a brand narrative to guide your content and marketing efforts.
2. Know Your Customer
The next step is to get to know your customers. While you’ll eventually pull in customers from a variety of different places and markets, you can start with a very specific target customer profile. Don’t be afraid to get granular. Demographics, interests, spending habits, browsing behaviors – these are all critically important elements.
3. Be Authentic With Your Content
The best content is authentic. It’s transparent and speaks directly to the customer. You can’t hide behind generalities and platitudes and expect to resonate with people. Tell the real story – your story – and people will gravitate toward you.
Resist the temptation to be all things to all people. You know your brand and your niche. There’s no need to go after people who are unlikely to become profitable customers.
4. Siphon Authority from Others
It takes time to build trust, but that doesn’t mean you can’t get started today. One efficient strategy is to siphon authority from other brands that already have credibility. You can do this via any number of approaches, but link building is one of the best.
With white label link building, you basically develop guest content for authoritative websites and then plug in backlinks to your website. This gives you exposure to their audience and also enhances your SEO prominence.
5. Use Trust Signals
Your website should be a trust factory. Every page and every claim needs to be supported by as much authority as possible. Social proof elements like reviews, ratings, case studies, statistics, and trust badges are all excellent.
Many business owners are gun shy about using too many trust signals on their site for fear of coming across as too self-serving and braggadocious. And while it’s true that your website should primarily focus on the customer’s pain points, you have to take advantage of this valuable real estate and show them that you have the solution. Trust signals help accomplish this.
Set Your Biz Up for Success
As is the case with romantic relationships (or any relationship for that matter) trust is the currency of a healthy brand. Your customers either trust you or they don’t. And if they do, they’ll be more willing to spend their hard-earned dollars with you.
It requires significant work on the front end, but you’re ultimately going to benefit from an investment in trust-building. Be proactive, but always remember that time is crucial. Your “proactive patience” will pay dividends.
Article Submitted By Community Writer