If you’ve decided to learn more about your business by developing a digital marketing strategy or are just starting out with a new brand, a content marketing strategy is one of the best things you can get involved with to get the name of your business out there and land customer conversions. There’s a lot involved in a content marketing campaign, however, so in this article we take a look at some of the most important things you have to know to ensure your first campaign goes off without a hitch.
Understanding the basics
If you’ve decided against going with a digital marketing agency in Adelaide in order to create your own content marketing strategy, congrats! It’s a bold one, but it’s also one that pays off immeasurably. If you’re completely in the dark when it comes to content strategy, one of the first things you should be doing is wrapping your head around the content marketing sales funnel. This funnel basically represents the different stages of a buyer’s journey when it comes to purchasing something from your brand. It basically starts with an awareness and finishes with the purchase, but there are all sorts of considerations in between a buyer will typically make. As for the funnel analogy, the very top represents the brand-new customers you attract, while the bottom spout part represents the final sale being made.
After you have an understanding of the funnel, you can start considering what kinds of content your audience might favourably respond to. It’s never a bad idea to utilise a wide variety of content – social media, EDMs, case studies and whitepapers represent just a few of the potential approaches to content, but not all of these content forms work equally well for all businesses. It’s about doing research and see what works in your industry.
Planning and making the most of a strategy
Effective content marketing strategies rely heavily on plans, so ensuring you create a detailed plan is going to be one of the big keys to your success. The content calendar will contain all of the content you plan to release for the next extended period, whether that means a few months or an entire year with this framework being an extremely effective way to reach your audience reliably and consistently. Your calendar allows you to plan for certain events in the year, such as public holidays, as well as potential sales or promotions. Even though you might have a well-developed content calendar, you can’t simply leave it at that – to ensure you know what in your calendar works and what doesn’t, you should be using data and analytics to find out what your customer base is reacting to favourably, as well as what they aren’t. this can inform your overall strategy to a far greater degree, helping you really push your content in a way that maximises the effort put in.
Slow and steady wins the content race
By developing a content strategy and constantly measuring how successful your content is, you’ll be able to quickly determine what works and what doesn’t for your brand. This process performed over time will help you develop an extraordinarily success content marketing strategy, but it’s important to remember that when you’re first starting out it won’t happen overnight!
Article Submitted By Community Writer