All it takes is one good advertisement to bring a lifelong customer into your fold.
Advertisements are often the first point of contact you have with your customers. And since human beings have a shorter attention span than a goldfish (that’s 8.25 seconds!) you have to make your impact quick. If you can’t hook them the first time, it’s likely they’ll ignore your company’s ad from then on out.
If you keep a few key tips in mind, you’ll make creative advertisements that stick. Read on for how to make effective ads that will bring customers in droves to your digital doorstep.
Choose the Right Types of Creative Advertisements
The type of ad that you use needs to fit your customer base.
For example, if you have a video ad on YouTube for medication, it might not reach a more elderly population. But if you put a gaming ad on YouTube, gamers who go there for tutorials and gameplay videos will be guaranteed to see it.
Digital marketing is all about understanding the customer base, and knowing what platforms they frequent.
1. Show the Customer Why You’re Different
You’ve got competition, and a lot of it. Other businesses are constantly at war with you to make sure their product defeats yours in market demand. The only way to win this war is to have a marketing campaign that stands out.
What makes your company different? How do your products or services differ from the next guy down the street?
If customers feel like you’re just another company, then they’ll see no reason why they should choose you over anyone else. Find your unique differentiator, and market it to appeal to their needs.
2. Use a Hook
Fish don’t go for boring, everyday hooks. They go for hooks with flashy colors and delicious bait. In the same vein, advertisements need something that will catch the customer’s attention and reel it in.
Devise an ad that makes the customer stop in their tracks to read it. This could be an interesting fact or a thought-provoking statement. If someone stops and takes the time to read your ad, then you’ve already won half the battle.
3. Make It Eye-Catching
Ads are art. Good art follows the rules. Make your ads the sort of art that causes people to stop and stare.
Use colors that pop. Apply a font that fits the sort of business you are. If the background image doesn’t look great, use an app to remove background elements that don’t fit, and replace them with something better.
4. Ads Are a Science
Creative advertisements follow the rules of the universe, as it were. Once you get the science down pat, customers will line up to buy your product. The best ads are those that know how to take a human’s short attention span hostage and keep it there.
Remember: You only have about 8.25 seconds to make an impression, and once they’re gone, they’re gone forever.
Interested in other guides? Follow our blog for more tips on how to improve your advertising.
Article Submitted By Community Writer
