A few years ago, social media was an experimental, optional way of promoting your business. But thanks to its low cost, and the wider number of social media users, it’s quickly become mandatory.
So, how do you promote your moving business on social media? Here’s a short guide to the basics.
1. Use Multiple Platforms
However, there are multiple social media platforms, each with its own benefits and weaknesses. Facebook, for example, is useful because it reaches so many people, across all age groups. It also makes it easy to provide your contact information, so potential customers know how to get in touch with you. Facebook is also great for posting memes, videos, and a wide variety of content.
Twitter, on the other hand, is more focused on text. Videos and images tend to have less of an impact here. That said, the messaging system in particular makes it easy to respond to customer interactions.
TikTok in particular is an oddball. Right now, it’s mostly popular with Gen Z users. But with its growing popularity, millions of older Americans, and even baby boomers, are installing TikTok every month. Don’t underestimate TikTok’s potential for creating viral videos.
Keep in mind that there are other platforms as well. Most notable is Instagram, which is probably the best place to post your pictures. The point is not to leave any stone unturned. Most people have more than one social media account, so create as many as make sense for your business!
2. Don’t Just Advertise – Engage
On social media, it’s not just enough to make your own posts. It’s also important to engage with your followers. If someone tags you with an @ symbol, uses your hashtag, or comments on your posts, it’s a good idea to respond. Remember, this isn’t traditional media; this is social media. So get out there and be social!
One great way of driving interaction is to ask questions and post polls. As we all know, people love sharing their opinions on the internet! Not only will this drive engagement, but it can provide valuable insight into your potential customers.
That said, be wary of making too many posts that are pure advertisements. People see enough ads online, and if they feel like they’re being spammed, they’re going to click “unfollow.” Feel free to post about special promotions, or let people know if you’re offering a new service. When these kinds of posts are infrequent, people won’t mind; on the contrary, they’ll be glad you kept them in the loop.
3. Prepare and Schedule Your Posts
The thing about creating engaging content is that it’s tough to do on the fly. If you’re creating videos, or even simple text posts at the last second, the quality of your content is going to suffer. Instead, put your social media plans into a dedicated social media calendar. Schedule your posts in advance, and define their purpose. Is this post for building relationships, promoting a special event, or simply to get more upvotes?
It helps to use an app that will let you create multiple calendars, so you can keep separate schedules for your various social media channels. You should also keep notes on hashtags, images, or the progress being made on a graphic or video. The more thorough your planning, the easier it will be to stay on schedule and keep your audience engaged.
If you want to make things even easier, you can sign up for an automatic posting service, like PosterMyWall for small businesses. Here you can create social media posts in no time with the help of professionally designed templates. Once done, schedule the content via the built-in scheduling tool.
4. Create Valuable Content
People subscribe to content that they find valuable. But “valuable” content can differ from person to person. Value can mean information. For example, one person might love a series of “how to” videos for packing. Value can also be as simple as a smile. For instance, someone might simply like funny memes that are related to moving.
The key is to watch which pieces of content resonate with your potential customers, and which ones don’t. As you observe these results, you can continue to tailor your social media content to emphasize posts with the most value. Do this, and you’ll quickly establish a solid social media presence.
Article Submitted By Community Writer