Inertia Beverage Group has come up with the most innovative way to launch the wineries via The Rethink Initiative and Rethink Initiative is a new way to bring together the winery, retailer, restaurant, and wholesaler, and give them a new angle to think about wines and Inertia has launched ten new wineries through the REthink Engine, which includes August Briggs, Dutcher Crossing, Fritz Winery, Fort Ross Vineyard and Winery, Green Truck, Londer Vineyards, Matthiasson, St. Helena Road Winery, Sonoma-Cutrer and Thirteen Appellations.
REthink Engine has inbuilt software by wine and technology giants to cater to the wine making needs, it is easy to operate where it takes orders from the customers, processes it and manages the inventory. As per IBG CEO Paul Mabray:
Our REthink Engine direct sales system is now utilized by multi-brand, international wineries as well as small family wineries. Size is not an issue anymore when it comes to connecting directly with the end-consumer, but is now seen as a mainstay of every progressive thinking winery.
