Is Coca Cola’s new venture another hapless pitching?

coca cola222Coca-Cola, after experimenting with a range of fizzy and alcohol-based drinks has finally settled on the health profile. Facts from local Estado newswire reveal that Coca-Cola Brasil is heavily banking upon the expanding soy-based fruit juice market in Brazil.

Coca-Cola Brasil’s chief executive officer, Brian Smith has already reported about the production of soy-blended fruit juices in its acquired juice company, Suco Mais, in Minas Gerais state.

Coca Cola’s decision to invest in health drinks might be a sign of its shrinking capacity to hold consumers in the niche Coke domain. However, Coca Cola should not forget the lessons from Coke Blak, especially when it has to face tough competitors like Unilever and Del Valle in the market.

Coca Cola’s strong market analysis about the growing flavor-blends and food design can make some difference to what otherwise could be a hapless pitching.

Today's Top Articles:

Scroll to Top