A recent report shows that the foods division of ITC Ltd., has tied up with a New York-based Company ‘House of Spices’ to introduce its Sunfeast biscuits brand in the US market. This brand will be launched in the US by a TV Commercial, starring the King of Bollywood industry Mr. Shah Rukh Khan. As per Ravi Naware, CEO (Chief Executive Officer), ITC Foods:
To announce Sunfeast’s foray into the US, we are beaming television commercials featuring Shah Rukh Khan on Indian channels in the US.
Sunfeast biscuits target the snack-food of children and this being rich in cow’s milk, pure butter, crisp cashews and a wide range of creamy flavors. The Sunfeast biscuits will give good health to the children in the US and no doubts with Shah Rukh Khan’s motivating the children to have the biscuits in place of burgers and chips.
