I’m not sure if Absolut Vodka has the best vodka connoisseurs in the world, but I’m dead confident that its marketing department is much more competent and organized than those of Bacardi and Smirnoff put together. Roping in the Sexiest Woman in the World to market their brand is one thing, but making her look even more intoxicating than the brand without losing any brand value is something that requires courage and tact. My gut feeling is telling me that this advertising campaign is all set to go places. Now you know whom to blame if all of a sudden I turn into an alcoholic. Hit the jump for more pics.
Via: Popoholic
