Japanese group has come up with innovative packaging for its brand Fire and the packaging is developed by Rengo Riverwood Packaging.
Its repackaging comes in 15 x 190ml and 10 x 190ml multi-packs of Fire canned coffee, with the sole aim of delivering functionality to the customers and retailers, where the former aims space economy and user-friendly and the latter features amazing graphics to catch the customer’s eye and to help retailers earn a profit over other drinks on the shelf.
Packaging holds an important place in the beverage and food industry where packaging echoes to the customers the concept of convenient foods and graphics speaks of the drink’s or food’s specialty.
