Kraft Foods the leader in dairy category has recently launched smooth-flavored White Cream Cheese Spread. The product claims that it contains more nutrition due to the presence of three glasses of milk. The ‘Moo Cows’ campaign makes the punch in the launch of the new product as it is directed towards the promotion of Kids’ health all over the world. As per Paul O’Neill, Senior Brand Manager GCC for Kraft Cream Cheese Spreads:
The feedback for Kraft White Cream Cheese Spread has been excellent. Consumers love the mild, creamy cheese taste and sales of the product have exceeded expectations. Kraft has long been leaders in the Cream Cheese category and the introduction of Kraft White Cream Cheese Spread will offer consumers more variety and allow Kraft to build on an already expanding business.
Well the cheese spread is available in the supermarkets and it will be offering many gifts and prizes along with its new launch. Cheese spreads are always loved by children and the creamier the better. Therefore, I would say that Kraft Foods has hit the right button with its ‘milder and milkier’ innovation.
