Grammy award-winning artist Kylie Minogue is the fresh face of the 87 year-old Spanish jewelry and accessories brand TOUS.
The partnership will extend through 2010 and will feature Aussie singer in the brands print, outdoor and online advertising campaigns.
Minogue will be photographed for the campaign in November and ads will be unveiled in June 2008.
Rosa Tous, the creative Director of the firm said, ‘Kylie represents our values because she shows herself as a strong woman and she always sets the trend. She’s fresh, dynamic and as sweet as TOUS is.’
Kylie is very excited to be part of TOUS and to show how much she likes the brand she donned diamond and white gold earrings to the premiere of her film ‘White Diamond’ – a documentary about her triumphant return to the stage for her Showgirl Homecoming tour.
Source: Jewelryblogger
