Australian pop star Kylie Minogue will be the face of H&M (Hennes & Mauritz) new beachwear line.
Aussie pop star Minogue and Swedish clothing retailer Hennes & Mauritz have cooperated in making a beachwear line that the singer would also model.
Minogue follows the footsteps of Madonna, who has designed H&M clothing line, and fashion gurus like Karl Lagerfeld and Stella McCartney.
The ‘H&M loves Kylie’ will hit stores in mid-May and will be a line of 15 styles with bohemian prints and shiny metallic. Photo-shoot has already been done which includes bikinis and sarongs.
The company said that ten percent of all proceeds from the beachwear line will be donated to international charity WaterAid.
Kylie also has a lingerie line, Love, Kylie and has done work for Agent Provocateur.
