A food ingredient report speaks about the Nestea brand going back to its roots and its recent launch of a new line of green teas. Facts provide that the new flavors of Nestea in NESTEA lemon and diet lemon formulas have appealed to the consumer tastes in a recent taste survey and scored above and over the earlier NESTEA COOL varieties. Nestea has been clever enough in tapping the health benefits of green tea in its peach and diet peach flavors, especially in response to the growth in the green tea trend.
To quote Abigail Berens, NESTEA brand manager:
Tea drinkers will really enjoy the new NESTEA products, and the flavored green teas will certainly appeal to active adults who seek refreshment and healthy benefits in their beverage selection. The green tea used to make Nestea Green iced teas has antioxidant properties which are associated with good health.
This just makes Coca-Cola consolidate its position in North America, along with delivering the customers the hottest in tea beverages. Atleast the marketing and packaging of the new tea flavors will make it fit to the portfolio of functional summer beverages.
