No more celebrity scents please!

no more celebrity scents please 14

Celebrities are literally crowding the perfume counter at department stores this holiday season, as 2006 is shaping up as a record year for celebrity scents.

The rich and famous have turned the public obsession with their lives into a highly profitable industry, with 37 celebrity scents flooding onto the market in the past 3 years and no sign of the trend coming to an end.

This year saw the launch of 23 new celebrity scents have so far joined the pack, launched by the likes of actresses Hilary Swank, Jennifer Lopez, English footballer David Beckham and even television’s Desperate Housewives.

‘It seems to be what the consumer wants. Celebrities drive everything today. They endorse everything from wrist watches to you name it,’ said Mary Ellen Lapsansky, executive director with the Fragrance Foundation, which tracks fragrances in the United States.

Elizabeth Taylor is recognized as the first celebrity to successfully bottle her scent in 1991, when she launched her ‘White Diamonds’ perfume.

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