Teaming up with celebrities in the marketing initiatives has been the recent mantra for the success of numerous brands world over. One would think why not, when they represent their industry with quality work, then might as well use them to attract their fans towards their brand preferences. P.Diddy has made a mark in the international music circuit with numerous hits and news has it that this sensational artist is all set to promote Ciroc Vodka brand. This superstar has been associated with brands in the line of clothes to perfumes and now vodka.
This musical mogul has signed a multi year deal with Diageo PLC, which is considered as one of the biggest beers and spirit companies across the globe, to promote the company’s Ciroc Vodka brand. P.Diddy is also included in the 50 percent profit share and is estimated to make over 100 million dollars if the brand is promoted efficiently and performs up to the mark. This kind of deal is not an endorsement where the rapper will be seen advertising in the advertisements promoting the brand. It is a deal which will make P Diddy a part of all the marketing initiatives of the company in order to promote the vodka. He will be a part of conventional and unconventional activities used to promote the brand where he will get involved in the sales and strategies to attract new customers.
The best feature of the company seems to be that they have very well understood that P.Diddy is not just a brand endorser but a brand builder. He is definitely one of the superstars who can build luxury brands and give it an exclusive identity amongst those who live a life of grandeur and class. This more by the company looks like a profitable deal, but only time will reveal if this move is a sensible one. From the look at the success other business ventures have received by involving P.Diddy in all their activities there is a high level of likeability that Ciroc vodka will replicate a similar sense of success.
As for the attention span of the rapper towards the brand building, the superstar claims that the brand will receive his daily attention and promoting the brand will be one of his daily routines. Such levels of dedication from the musical genius will definitely boost others who are woven in the organization as employees. With celebrities joining huge successful brands and taking them to a next level all together, one can expect the product to be the best amongst many. This is what cut throat competition is all about in today’s luxury brand market, survival of the best brand backed by the best celebrity.
Image Credit: askmen.com
