Sarah Harding is the new face of lingerie brand Ultimo.
The Girls Aloud singer will advertise the latest range targeted at the younger market.
The 24 year old follows in the footsteps of Rachel Hunter and Helena Christensen who have represented the brand in the past.
The pop tart is believed to have signed a £100,000 contract with the Glasgow based company.
Company director Michelle Mone said, ‘Sarah has never modelled before but she was fantastic on the day of the shoot.’
A source told the Sun that she was chosen after pictures of her on holiday looking sensational in a bikini were published.
The unnamed source added, ‘Sarah isn’t afraid of showing off her body – she’s got a great figure and she knows it’
