E-commerce is a new marketing technique moving into the market and so it has to adopt new trends to capture the market share and attract more customers towards it. This latest system identifies the potential customers and brings the customers and retailers on a common platform. This reduces the gap between them and they are free to carry on with the business without any interference from the third parties. This is the greatest advantage of e-commerce that it reduces boundaries and brings the retailers and consumers closer.
Content Quality – In the modern days everyone is concerned about the quality of the products they are using. This is because everyone has become more aware with the spread of education and hence they are conscious about their health and their well-being. So, online stores are adopting ways to attract the customers by providing genuine and good quality products with proper images, videos and instructions so that a potential customer may not change his preference towards another competitor. They can go to any extent to ensure that the consumer retains his/her loyalty towards this brand and does not drift away towards any other brands in the market.
After sales service – People are also emphasizing on the need for good after sales service. Most of the online stores provide 30 days or 60 days replacement on certain products. If the people are not satisfied after getting the product they may return it with full cash back. So, there is a competition as to which online store can provide hassle free replacement service at the earliest.
Quick delivery – Customers are always in demand of fast delivery as the pace of life has increased. We want the product which we desire as fast as possible. So, those online stores can provide the quickest delivery service at the minimum possible cost will have an advantage over its competitors. Recently most of the e-commerce retailers have taken up the scheme of one day delivery, i.e. the purchased product will be delivered within the next day after placing the order.
Personalization – The business companies are creating their online advertisement and their creating their websites in such a way so as to facilitate the customer in such a way that they do not find any difficulty in reaching the proper website and then finding their desired product and then purchasing it by following some simple steps.