In today’s day and age, absolutely every business requires a website. Having a website for your artwork is essential to showcase your portfolio and get your work out into the world. Though every artist will personalise their content in different ways, here are the top 5 things that every artist must include on their website.
1. Your portfolio or online shop
First and foremost, your artwork should take centre stage. After all, the whole purpose of your website is to sell your artwork and generate commissions. If you are looking to sell your artwork online, then this portfolio can also be your online shop.
Make sure that the photos of the art are properly sized and formatted, adding a labelled title, description, dimensions, year of the piece, and price. You might also describe briefly the inspiration behind the artwork.
This can help you to grab the attention of buyers and convince art collectors, even world renowned ones like Charles Saatchi, to buy your work online. Everyone loves to know your story and the tale that inspired specific pieces of art.
2. Use high-quality images
Use high-quality images of your artwork, either taken by a professional photographer or at least using a high resolution camera. It can be nice to have a selection of shots of each piece to showcase the artwork in detail from every angle, including some styled and close-up shots.
The best images to use are crisp and clean, showing the customer how the artwork would look in their home, or the collector how it might look displayed in their gallery.
3. Biography and artist statement
Take the opportunity to describe who you are as an artist. What do you stand for, who do you represent? Keep it simple and avoid being too artsy. Allow customers to connect with you as a person, talking about where you’re from, what kind of work you do, what inspires you, and what you are working on.
4. Contact information and social media buttons
Contact information is arguably the most important part of your website, as how else will people know how to contact you for any purchases and commissions? Add a contact page to your website, perhaps with a form for added ease for customers to get in touch with you.
Don’t forget to include buttons that link to your social media accounts. Before making a website, many artists will develop their visual portfolio on Instagram, so you might continue to use this as an extension of your more ‘official’ website portfolio.
5. Blog
Including a blog is a great way to boost traffic to your website, whatever industry you work in, artists and non-artists alike. It can also allow you to make announcements about any upcoming events such as gallery showings or new pieces.
Blogging can also boost your search engine optimisation (SEO). This means that your website will be ranked higher when people search for artwork like yours, letting customers find you more easily, and driving awareness of your work.
And there you have it – the top 5 things that every artist must include on their website. With these tips, you will be sure to maximise your sales and expand your art business.
Article Submitted By Community Writer
