The business environment changes rapidly like a forest fire and every business firms or companies have to cope with the changes and evolve with each passing moment to keep up with its other competitors. If any business firm tries to follow marketing schemes which were followed or were in fashion few years back then they would be falling behind and their competitors would overtake them by leaps and bounds. A company has to monitor its business environment all the time and according to any kind of changes it has evolve and change its own marketing strategies and schemes. In order to keep pace with the changing times one needs to be very alert . The attention of the consumers changes very rapidly so the companies must discard age-old means of marketing and use new strategies from time to time.
Trends to forget:
– Promotion or advertisement of brands or stores through distribution of pamphlets, journals, etc. These steps have become outdated as people are no more interested in such things. Rather they prefer audio and video services like live advertisements, television commercials, etc.
– Door to door salesmanship which was once considered to be the most effective way of reaching out to the customers should also be discontinued. Since it creates problem for the people as such salesman always seem to end up at the wrong time and at the wrong place. It is also difficult for these salesmen to carry out such services during the daytime due to bad weather conditions. Often the consumers are not willing to listen to the explanation given to them by the representatives. Thus there is a clear lack of communication.
– Earlier companies used to provide information about their products to their customers either by sending letters or through notices sent by the salesmen. But now – a – days in the electronic era SMS alerts, email notifications are sent to make important facts known to the customer. So, all companies should go for these modern moves. If they stick to the old methods then they will never be able to increase the customer base. So this has to be changed.
– Companies trying to carry on their jobs with poor websites and homepages can never progress. Every company should insist on improving their homepages and enhancing it because that acts like the face of the company which creates the first impression.