Marketing your architecture startup requires strategic thinking and a deep understanding of the target clientele. While carrying out market research is important for you to understand if there is a market need, and the kind of audience you want to target, it will also guide your marketing strategy and promotional activities.
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Four tips to market your architecture startup
1. Nurture potential clients:
Most architects work with reputed architect firms after obtaining the necessary qualification. This helps them develop contacts in the industry and to build a potential customer database. Once you build a strong customer base, engage with them on a regular basis by sending out email newsletters.
2. Set a marketing goal:
The first step in formulating a marketing strategy is to establish clear goals. These goals need to be realistic and measurable so that they can be tracked over time to identify whether your marketing efforts are on the right track. Setting a goal can involve deciding the revenue goal for a specific period, such as six months or the end of the year. The next step is to estimate how many projects or clients you need to arrive at that number.
3. Leverage social media:
To achieve that number, develop a marketing strategy that includes plans on generating marketing qualified leads (people who are ready to engage with you) and sales qualified leads (people who buy from you). Develop metrics that can be measured to determine the marketing strategy success. In this digital era, the importance of leveraging social media cannot be stressed enough.
4. Use local communities to attract clients:
Marketing need not be restricted to social media or digital marketing. In-person offline marketing strategies are not only low-cost but also effective. One of the offline strategies that can help you get new clients is to get involved in local community groups. Pick a group that is aligned with your target market, which could be animal welfare groups, business owners, or other professionals. This is a great way to meet and interact with potential clients who are looking to build or remodel their homes.
Article Submitted By Community Writer