As food choices are becoming more sophisticated this year, the flavor companies are also formulating sophisticated flavors to match their food choices. The demand for specific flavors is so strong that the flavor houses are developing tools to help manufacturers to specify flavors. New flavors are researched by the flavor houses as a result of which the flavor houses are expanding into the market.
New and exotic flavors like lychee and guava are formulated and flavors like mint and strawberry are modified to give long lasting stay on the taste buds. The new flavors are developed through the process of micro-encapsulation. This process preserves and enhances the flavor, when it encapsulates tiny volumes of flavoring agent in a protective covering of another material.
This is the only area where the consumers are ready to forgo nutritional area for the sake of taste and this is the largest sector in the food industry, which has been successful in attracting consumers. The competition is unbelievably tough as the bigger industries are moving towards consolidation by the acquisition of specialized companies. The smaller companies are facing losses as the brand or product extension is reducing their consumer base.
As the flavors are getting complicated, this move of the flavor industries is worth appreciation as our consumers will have a variety of flavors to choose from. Even if you take a look at the menu hanging in Baskin Robbins, you will find that the innovative flavors, through he most innovative food technology will give, Baskin Robbins a run for exotic flavors.
More Flavors: Frost
