McDonalds finally launched its updated nutritional-packaging in Torino and the packaging gives a comprehensive table on nutrition of the packets contents including calorie, carbohydrate, fat, protein and a dietary guideline indicating the suggested intake of nutrients by guideline daily amounts (GDA).
The nutritional information will not be restricted to the food packet, but it will be introduced via restaurant literature, brochures, in the official website of McDonalds. The updated nutritional-packaging will also include the menu served at McDonalds, except on the drink containers, as drink is poured directly into the cup and it is not practically possible to etch the information on it. Therefore, there will be separate nutritional pamphlets for them. The new packaging will be introduced in rest of Italy in March, the rest of Europe will follow suite in the second quarter of 2006 and the US will introduce the new packaging in February. McDonalds aims to introduce this packaging by the end of this year in 20,000 outlets worldwide.
I hope this step by McDonalds is going to improve the image of fast-food chains all over the world and the customers will also have a choice to healthy foods, even if it is a McDonalds King Chicken Burger.
