The interesting part of Cricket world cup, Super Eight, has been started now. The Indian cricketers have been reached ‘safely’ to their home today. After the poor performance showed by ‘Team India’, major companies have decided to pull out the advertisements of the products featuring cricketers now.
The Pepsico India had, reportedly, spent Rs 350 crore on the Blue Billion ad campaign and now the company is feeling like cheated with the performance showed by Indian Cricketers. Now, Pepsi, one of the main sponsors of the World Cup, has decided to yank that costly advertisement off air.
According to a report, the cola company has almost finished another advertisement for the World Cup where Bollywood stars have reportedly replaced cricketers.
A senior Pepsi official said that the company is in the midst of making necessary adjustments to the campaign platform as India has been out of the race. JWT, the advertising agency for Pepsi, is working day and night to make new advertisement to counter India’s loss.
And yes, there would be no any cricketer in the commercials now. This has become a good news for the Bollywood stars who are also the brand ambassadors of such companies but they were not in demand because of presence of cricketers in ad world. Now, the scene has been changed completely.
Pepsi is again looking to its old brand ambassadors Shah Rukh Khan and Priyanka Chopra. People may find them in the new world cup advertisements now.
This is not the end of the story. Pepsi has also pulled out its commercial such as ‘Ladega to Jeetega’, featuring Virender Sehwag, Rahul Dravid, Sachin Tendulkar, Yuvraj Singh and Mahendra Singh Dhoni.
JWT executive said that they had an idea about that but it came so early that nobody would have expected.
On the other hand, many companies are also said to be started pulling off the advertisements featuring cricketers during the world Cup tournament. Videocon has said that it would pull off advertisements featuring Rahul Dravid and Mahendra Singh Dhoni to save damage to the brand now.
The popularity of Indian cricketers is getting a deep low that was unexpected some 15 days back when they were packing their bags for West Indies. And now, they are taking rest in their home watching the greatest tournament of their favorite game with a cup of tea in their hand.