All advertisements are considered to be messages that promote a service or a product and provide a certain amount of them to the public. Advertisements are always made to be attractive to the customer- but how much is too much?
This has always been hot topic of debate. Misleading advertising are those forms of advertising that deceive or is likely to do so. Businesses are not permitted to make nay form of statements that are not correct or are likely to create false impressions.
There are certain instances when the advertising is considered to be misleading, for example, if a manufacturer claims that the socks that he is selling are made out of pure cotton, when they actually are not, then this case is considered to be false or misleading advertising.
- The determination of whether a certain advertisement is considered to be false will depend to a large extent on the circumstances surrounding the case- some people may consider a certain advertisement misleading while others may not.
- But in those instances when a restaurant claims that they are selling the best cakes in town, they are merely attracting attention towards what they are selling.
- There are plenty of advertisements that advertise many false claims, these false advertisements always cost the companies big bucks, especially when they are sued by consumers who did not approve of the claims being made.
- The most targeted industry would have to be the cosmetics industry, since they try to sell an idea of beauty that in many cases is just not possible. For example, the cosmetics giant, L’Oreal- they have had a number of their advertisements either banned or pulled of air and publications as the models and spoke persons in the advertisements look too good to be true.
- This is because the routine procedures followed in the making of these advertisements are air brushing and Photoshop enhancements that try to sell skin care products that are supposed to give customers impossibly perfect skin.
Other companies that are famous for the same artistic liberties are Maybelline and Lancome’s advertisements featuring Julia Roberts. Another advertisement in more recent times was that from fashion brand Dior who were promoting a mascara and showed Natalie Portman with very long, almost beyond human eyelashes.