Contemporary Bollywood believes in making the movie smash hit even before it hits the screen. It’s all about ‘selling’ the movie through promotional gimmicks. Shah Rukh Khan, the “Bollywood Badshah” set this trend by his aggressive marketing of superhero sci-fic ‘Ra-One’, a move that clicked off and created enough hype before its release. Now the “Chhote Nawab” of Bollywood, Saif Ali Khan seems to have taken a cue from SRK. At least, the promotional campaigns of Agent Vinod say so.
The ‘novel’ idea of graphical promotion
Following the footsteps of SRK, Saif Ali Khan rolled out a novel titled ‘Jangfaru Encounter’. The novel however, has a different plot to that of the movie. Most of the central characters flooding the novel also appear in ‘Agent Vinod’. The ideas seems pretty similar to what King Khan did for ‘Don 2’ by coming up with a novel that presented a ballad humming the legend of Don, prior to movie’s release.
‘Agent Vinod’ In Play Station 3
If you are tired of watching ‘Ra.One’ and ‘G.One’ fighting skins out of each other, you can switch over to ‘Agent Vinod’ in your Play Station console. Yes, this is true. Thanks to Shah Rukh Khan’s ‘playful’ concept, Saif Ali Khan could think of launching a Play Station 3 game involving Agent Vinod as the central protagonist.
Even the game play sounds veritably similar to Ra.One’s. The gamer would get clues to tackle the baddie who could be anyone, from a street smart ruffian to a knife armored ‘Dada’ or even a powerful international mafia lord. If the player kills his opponent, he would earn point and advance to the next level. Doesn’t this sound starkly similar to Ra.One?
Identical ‘Theme’ Play
Renowned musical trio of Shankar-Ehsan-Loy lent an apt sound effect that resonated to the underlying theme of Don 2. The music echoed the soul of Don 2 and narrated the story effortlessly as the plot kept on moving. Saif Ali Khan must have paid close attention to that and left the job of recreating Don 2’s ‘musical magic’ on the maverick music composer Pritam, to arrange a soundtrack that would echo the soul and plot of ‘Agent Vinod’.
‘Gaming’ the movie on cell phone
Shah Rukh Khan cashed in on his concept of taking the movie into mobiles in the form of a game, a move where he succeeded. Drawing a parallel from ‘Don 2’ game, Saif Ali Khan too did not shy away from introducing a mobile game. The game allows the player to sneak into the robe of a spy and set out for an array of challenging missions. Different levels of the game will introduce the player to locked doors, alarmed nodes, infiltration etc. Enemies are well informed about the player’s movement that multiplies the game’s excitement.