In an important and expansive business move, Jet Airways, India’s largest airline merged its low cost carrier JetLite with its no-frills brand JetKonnect. The development comes nearly a year after Jet Airways announced on July 2011of a possible merger.
Suddher Raghavaran, the Chief Commercial Officer of Jet Airways said the service would be fully effective from March 25. JetLite, though would operate separately would come under JetKonnect brand. This would allow passengers to enjoy enhanced in-flight product in the full service of Jet Airways and its low-fare categories.
Floated in 2007 after Jet Airways took over from Air Sahara, JetLite contributed to almost three-quarters of the company’s domestic revenue and the rest flowed in from JetKonnect. It operated with its fleet of 19 Boeing 737 that flew into 31 domestic cities, except Nepalese capital Kathmandu, with 123 flights a day.
JetKonnect, launched in May 2009 by Jet Airways was mainly intended to cash in on to the increasing competition in the genre of no-frills flight.
With Jet Airways taking a major step in merging its two most popular brands, the competition in aviation sector has just got hotter. Of course, passengers can expect a smoother, comfortable and more convenient flying experience.