Kylie Minogue has signed a deal with Coty Inc to develop and market the new scent.
The 38 year old pop star says that the launch of the fragrance coincides with a new chapter of her life and reflects her multi faceted personality.
Minogue comments, ‘I chose Coty as my fragrance partner because their passionate and intimate approach to fragrance is similar to my passion as an entertainer.”
Steve Mormoris, Senior Vice President, International Marketing for Coty Inc. added that ‘Kylie Minogue represents the many contrasting qualities of today’s modern woman. She is sensual yet sweet, sexy and charming.’
