Celebrities’ coming up with their own line of beauty products is not at all a new thing. Big Shots like Britney Spears, Paris Hilton, Jennifer Lopez, Jessica Simpson are already ruling the market and now Mariah Carey is all set join the race.
Elizabeth Arden Inc. is adding perfume endorsed by Mariah Carey to their celebrity lineup. The fragrance will hit the markets next year in spring and Carey will take care of all the major aspects like product development, marketing strategies and all.
Elizabeth Arden Inc. is already offering Britney Spears fragrances and introduced Elizabeth Taylor perfume long back.
