Marketing is the process of putting the face of your business in front of the eyes of potential customers. One of the biggest keys to a successful business is a robust marketing plan. Fortunately for large corporations, several marketing tools and strategies can be used to keep business booming.
Marketing Automation Software
Think of marketing automation as the umbrella protecting the rest of your marketing tools and strategies. Just as the name suggests, marketing automation is the process of making your marketing tactics more… well… automated. This makes it possible for you to execute more marketing campaigns without having to hire additional people to manage and run them. You set the parameters of the software, and it executes the marketing campaigns for you. The only thing you have to worry about is deciding which software you want to use for your corporation.
For starters, try comparing 2 industry leaders, Marketo and Pardot, to see which one you like the best. You can either test out both options to see which you prefer, or research them both to see which one sounds more appealing and fits the needs of your business.
Types of Marketing to Automate
Once you’ve decided on a marketing automation vendor, you just have to set up the types of marketing you want to automate. Fortunately, you have numerous options to choose from:
Email Marketing
Almost anyone who uses the Internet has an email address. Even some people who don’t use the Internet regularly have an email address, because you need one to sign up for just about anything these days. In fact, statistics estimate there will be 2.9 billion email users by the year 2019.
Emails can be used to send all sorts of information, such as newsletters, which are a great marketing tool. You create the newsletter and set up the software to send the newsletter out monthly or weekly, whichever is most effective.
Social Media Marketing
Social media is arguably one of the most powerful tools you can use when it comes to marketing. Billions of individuals have accounts on various social media platforms. You can easily purchase a guest post on various social media platforms that’s aimed toward your target audience. You determine how much you want to spend and how long you want to run the promoted post. Once you set the parameters, the social media platform will put this sponsored post in front of the eyes of people who fit your target audience.
You can also create profiles for your corporation on various social media platforms. Then you can use the automation software to schedule posts to automatically publish on your page. There are even tools you can use to set up your page to automatically respond to messages and comments. Having active social media profiles on Facebook, Twitter, and other networks make your business more appealing to potential customers.
Content Marketing
Content marketing involves writing and publishing information intended to inform potential customers about your industry, your business and what you have to offer. While you have to hire someone to write the content, you can automate when it gets published. You can also automate when and how the published content gets shared. For example, you can share it via email or via social media.
Marketing automation has made it possible for business owners to take the tools and strategies they were already using and make them more efficient. Automation is an investment, as it allows you to reduce the number of hired hands you require to handle your marketing campaigns in the long run. These types of innovative software are becoming more and more effective as time goes on. Businesses need to investigate which one best fits their needs in order to expand their market share.
Article Submitted By Community Writer
