With the increased availability of gadgets like Smartphones, tablets and of course computers and laptops the people are finding it easy and convenient to go for online shopping. In the modern technology has advanced so much that it has touched the lives of most of the people and hence people are eager to make use of it. People are more inclined towards using the latest technology so that the transactions become more transparent and quick. They are more willing to include the changes that e-commerce has brought into their lives. They can buy and purchase things very easily and thus e-commerce is not a luxury anymore but is slowly becoming a necessity. Very soon it will be impossible to any business without e –commerce. Thus E-commerce is becoming very popular among the people and is catching up very fast. Therefore E-commerce is a very effective tool which brings the consumers closer to the retailers.
Factors responsible for the growth of e- commerce:
– Growth of technology and availability of internet everywhere and easily accessible by almost anybody. Availability of Smartphones and tablets at low affordable prices have increased the use of online stores.
– In these days of development the infrastructure and education system of most countries has developed and so earning opportunities of the people have increased and they know how to use such modern gadgets, so they don’t have any problem in opting for e- commerce.
– Another reason for its growth is that people can carry out transactions from anywhere and at anytime. They can simply purchase or sell products with just a click of a button by sitting within the comfort zone of their homes. Customers do not have to go to any shops or other places for buying.
– Prices offered by these ecommerce stores are often less than those prices which are offered by retailers or physical stores. Online stores do not have any maintenance cost which the physical stores have to incur and hence online stores can sell at a lesser price which attracts more customers towards them.
People do not have to rush to stores for getting their favorite brands but instead they can sit in their home and view them, choose from them and then select the product according their wish and needs before purchasing it. Cash on delivery option make these transactions more reliable.