The best way to make the consumers know about the goods manufactured by a company is through promotion. After the target market has been identified the company will be in a position to serve and reach out to their customers in an effective way. Now – a – days most of the companies use the method of marketing mix to influence their customers for the promotion of their products.
The use of Social Media is the perfect option for the promotion of a brand in the outer market. Social media is largely available everywhere and each and every person are exposed to it and so for a brand, social media is a place to make their brand known to the people. People can be made aware about the products or a brand using the social media. They are made to realize how important that product is for them and thus they must purchase it as soon as people. This urge to own a newly launched product can only be created using the social media.
01. Television – It is the most common but effective means of promotion. The advertisements are shown by displaying it with the use of audio and visual simulation. This medium has the highest reach. Almost every household has a television set and thus any product can gain immense popularity if it is being endorsed on the television.
02. Radio – This is a cheap source of information which is present almost everywhere and so it can be used to reach out to a wide range of consumers for the promotion purposes. Radio is also quite popular but does not has the same level of impact on the minds of the listeners as the television. Yet it can be beneficial.
03. Internet – Due to the increased pace of lifestyle of the people and with the raid development in the field of technology internet is the perfect option and the most less time consuming method to fetch information and details. Anyone can access the internet from anywhere and at anytime and can get the required information.
When a new brand enters the market its first objective is to make its presence felt by making the people aware of its identity. This is done through the process of promotion and in the modern era social media is the most effective way of promoting a brand.