Keywords are the backbone of SEO, but, these days, simply inserting these phrases into your website won’t cut it. Over the years, Google has released several algorithm updates that favor better, more sophisticated content — blogs and web copies that people enjoy reading. Haphazard writing and sloppy keyword insertion are no longer an acceptable way of rising through the search engine ranking.
If you want to stand out, don’t let out-of-place, conspicuous keywords disrupt the flow of your content.
As such, building an SEO-friendly content calendar goes beyond injecting keywords into your weekly posts. If you want to seamlessly integrate your keywords into the blog, then generate the blog topic from the keyword itself.
Generate Topics from Keywords
You can brainstorm for topics just by analyzing the keywords you have, but this takes too much time, and the scope of your topics might be limited.
SEO experts recommend tools like Answer the Public to generate a list of questions related to your keyword. For example, if you input the keyword “chocolate ice cream,” the site will give you interesting questions like, “can chocolate ice cream keep you awake?” “how was chocolate ice cream invented?” and “does chocolate ice cream have caffeine?”
When you write about these topics, you can insert the keyword perfectly into the content. It will fortify your SEO initiatives.
If you can, take it a step further by asking your readership what they want to know about your products. For example, using a software survey, ask them what they would like to know about your chocolate ice cream (recipes, air content, variety of chocolate flavors, etc.). It ensures that people would read your articles.
Pay Attention to the Awareness Stage Topics
There’s a strong temptation to write content that explains your products and services. After all, what else is there to talk about besides what your company offers?
The catch is, your blog shouldn’t always be about your company; it has to revolve around the buyer. They are the readers, so they have to be able to relate to the content you publish.
Now, not all buyers are interested in your products and services because they haven’t even defined what they need. Before you can provide solutions, you have to help them understand their problems.
So, focus on topics that fall in the Awareness Stage of the buyers’ journey. These articles help readers understand, frame, and give a name to their problem. Once you’ve captured the audience, lead them to content that explores possible solutions, that is, your products and services (the Consideration Stage).
By creating Awareness content for your editorial calendar, you have more website space for flawless keyword insertion. Plus, you expand your readership.
Build an SEO-Friendly Content Calendar
Now, you have to plot out who will write the content and how often you should post on the company blog.
The frequency of your posts depends on the size of your company. For small brands, one to four articles a week is enough to maintain blog freshness. Big companies, on the other hand, can churn out articles every day. Then, indicate the assigned writer on the calendar to monitor publication and, if ever, delays.
Your content calendar is a valuable tool in your SEO efforts, so you have to make the most of it. Generate topics from your keywords, expand topics by including the Awareness stage, and always ensure that the keyword is placed seamlessly into the copy.
Article Submitted By Community Writer
