The lifestyle of the people has changed with the increased pace of growth and development of technology and everyone wants fast service expecting it to be delivered at their doorstep. Now – a – days people are usually working from morning till night in the office and they hardly have any time to go to retail stores. So, they prefer to shop by sitting in the comfort zone of their homes and getting their products delivered at their doorstep without having to bear any kind of hassle. People also prefer online stores over retail stores because online stores offer products at a relatively lesser price.
This is because retail stores have to incur the maintenance cost of their stores which is completely zero on the part of the online stores. Thus the burden of the retailers have increased greatly because they have to ensure that transparency is maintained in these transactions.
Often there are cases in which the consumers is a little reluctant to avail the facilities of e-commerce . It is the responsibility of the retailers to make sure that the consumers are more confident about this system.
Use of Technology:
Now tablets and Smartphones are available with almost most of the people and this has enabled them to gain easy access to online stores and they are reluctant to go to the retail stores. So, ecommerce retailers should make shopping available through mobiles as well as computers. The ecommerce retailers should also look forward to making this buying process more easy and known to customers so that more and more customers can make use of it.
In the modern era with the fast paced technological advancement almost every educated person knows how to use gadgets at least up to some extent. So, they are opting for online transactions because it takes less time, it is hassle free, and transactions can take place from anywhere and at anytime. There is no need for the consumer or the retailer to be physically present where the transaction is taking place . This makes it very convenient for both the parties.
Duties of Ecommerce retailers:
Since it is a new trend there are huge numbers of companies joining the online market. So, providing good customer service is one of the key factors to retain their positions and establish themselves as prominent companies.
Companies must focus on creating a strong customer base. Suing this.